An urban clothing line that promotes originality with a bold voice. For people who see fashion as they see themselves. The brand was established in February of winter “16” in Southern California. We are driven by our struggle and passion for life. Three individuals who share a common goal to inspire people, evolve, and leave their mark onto this world. Together we created a movement for individuals who have overcome obstacles without giving up their life goals. Rugged Mentality is a brand designed for everyone. Your passion is your Rugged Mentality.
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